Moral Judgments and Football Judgments

What is it that makes these judgments not examples of moral/ethical judgment?
And, what would you call these judgments isntead (chauvinistic judgments)?
I am trying to get at something essential to moral discourse here.

• You should support Italy for the World Cup title this year.
• You should support OSU against UM in the upcoming game.

I would like a more or less thoughtful response from all of my readers (however few or numerous they may be!).
Bonus points to anyone who can refer me to a scholarly essay and/or monograph that explicitly deals with this or a similar question.
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"He Himself is our Peace." (Eph 2)

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